BRAND IDENTITY
What is a Brand Identity ?
Product identity is different from the brand image. Successful brand ownership translates to a positive brand image. Strong brand identity is instantly recognizable – even to young children – and instantly relays the message about that business.
Your brand is a really powerful business tool. Another way to describe your brand is the personality of your business. It makes you more attractive to potential customers and helps you to stand out from the competitors in the market. It does this by telling people four important things about your business. It tells them who you are, what you do, how you do it and why you do it.
Who you are in the visual identity – the way you look. So that includes things like logo, website, literature or packaging. It also includes your name. This aspect of your brand will often be the first contact someone has with your brand.
What you do isn’t just about listing the products or services you offer. It’s about explaining the benefits of those products and services. It’s about explaining how your products and services will improve their business or their life.
How you do it is about the way you deliver your product or service. It’s about communicating the values within the business that are reflected in your behavior as a company.
Why you do it is about sharing the purpose that lies at the heart of the business. What is it that motivates you? What is it that drives you and your business?
Who you are and what you do are often what attracts someone to your business initially. But it’s how and why you do it that builds long-term relationships with loyal customers.
So if you are serious about building your business, you should be serious about building your brand.
Why is brand Recognition important ?
1. Personality: An image type identity is a visual representation of the values and “personality” of your brand. The brand design sets the tone for your brand and can be used to evoke certain emotions in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
2. Consistency: Developing a brand identity allows you to create a consistent message across all marketing material. Each piece should have the same basic styles and design elements, creating a sealing package for the assemblage.
3. Difference: Product type of identity helps you differentiate your business from competitors and put your name accordingly. Developing professionally designed art can help you get to know the potential customers in your market.
4. Information: Creating a brand identity pack ensures that your brand is at the forefront of all your marketing assets, which helps to increase brand awareness. The more places where your product is installed, the more it will interact with consumers, and the more memorable.