As a business owner, you’re continually being informed that you need a strong brand identity. Have you ever realized that you are constantly exposed to brands and you’re instantly able to identify a brand by looking at its logo even if the name of the company or brand isn’t mentioned? Perhaps you might have noticed that you can guess the nature of the business by having a look at the logo even if you haven’t heard the name of the brand. Logos are an efficient way of communicating information about any business. A logo is significantly more than only an image; it is a state of acknowledgment for customers and a significant establishment of your organization in the minds of customers. As indicated by research, if a business needs to develop loyal customers, the first impression is extremely important. The study has demonstrated that 48% of the buyers are bound to get loyal to a brand when they buy an item for the first time. Logos can help organizations in their undertaking to make a first and enduring positive effect on the customers and the intended interest group.
Characteristics of a good Logo
Simple: Remember the simplest logos more. So a logo needs to be simple and not complex.
Scalable: The logo should be scalable enough to look good either on the billboard or on a pen.
Impactful: Should grab the attention of the consumer to leave an impact.
Versatile: The logo should equally good on any device and even on a print.
Relevant: A good logo immediately relates to the brand or the business of the company.
Why logo design is important?
It grabs attention.
Attention span is getting reduced these days and especially of consumers. It is very important to make your brand gets noticed and the logo helps immensely in that.
It makes a powerful first impression.
Logo is a connecting aspect between the customer and the brand. So you have to get the best logo for your brand.
It is the foundation of your brand identity.
Branding is about telling a story and a creative and innovative logo serves as the foundation for the entire narrative.
It gets easily fit into the memory
Brain memorizes images more easily than texts and this is how a logo will remind the customer of your brand.
It outshines the competition
Logo of the brand tells the customers how your company is different from the competitors.
It fosters brand loyalty
The brand will grow with time; the familiarity of the logo will increase. Consumer craves consistency and hence it will help in brand loyalty.
It depicts a professional business approach
How can we help you?
We realize how significant logo configuration is for organizations and our group stands prepared to help you with an excellent portrayal of your brand. If your brand has a logo or not or if you want to get it redesigned, we are more than happy to help you.