Things to Consider before E Commerce Web development
Ecommerce websites have changed the way we shop online and the way businesses sell and market their products.
Creating an eCommerce website is a common investment decision among most business owners, retailers, entrepreneurs, and most businesses that will turn the competitive advantage of online shopping into a stable source of income through a professional online e-shop.
Types of E-Commerce Websites
Before discussing the process of designing and developing an eCommerce website, before starting the development process, let’s discuss basic eCommerce websites to determine the type best suited to your needs and goals.
The main types of e-commerce websites are:
B2C Online Store: A common type of e-commerce business with an eCommerce website to showcase and promote products to the end customers, such as mobile and technology products, clothing, furniture etc.
B2B eCommerce Platform: Businesses have created online e-commerce sites to promote their products and services to other businesses while expanding their reach and targeting international markets.
C2C eCommerce stores: Third-party stores such as eBay who regularly allow individuals and retailers to advertise and sell their products to end customers.
There are other types of online sites where individuals and professionals provide their services to businesses such as freelance platforms that are not generally compliant with the eCommerce website standards discussed in this article.
The eCommerce website “online store” allows customers to use their smartphones, tablets and PCs to easily find, compare, and purchase desired products or services from home in minutes with a few clicks. Rational decisions about combining the growth of your business with high sales and high profits. Apart from the convenient online shopping experience, there are many competitive advantages offered by eCommerce websites. These advantages include but aren’t limited to:
- Attracting more potential customers and increasing sales volume through professional online e-stores 24/7
- Expand your business scope by targeting various local and international markets
- Reducing the operational and marketing costs required to promote and run a physical store.
- Monitoring campaigns and evaluating consumer behaviour “e-commerce website audience interests” to personalize their behaviour and marketing campaigns.
- Re-Marketing creates more sales and cross-selling opportunities in campaigns
When it comes to the benefits of developing an e-commerce website, having a professional online store tailored to your business needs and goals creates endless business opportunities every day.
Main Ecommerce Website Development Steps
Once you determine the “model” type of eCommerce website suitable for your business, the next step is to start the process of creating an eCommerce website, whether it is a specialized online store to promote your products to individuals and retailers.
5 main steps in the eCommerce website development process:
Evaluate your target audience and their needs
The most important step in creating a successful eCommerce website is to look at your target audience and determine how you can build a website that meets their needs. When you consider your customers, you can create a site where they want to visit again and again.
- Select a platform that suits their needs
Once you have clearly defined the expectations of your target audience on your site, it’s time to start publishing your site details, and the first thing you need to decide is on your site is what CMS (Content Management System) will house your site.
- Determine what features your site requires
Once you have chosen a CMS that meets the needs of your business and can provide more to your target audience, it is time to narrow down the features your site needs to function properly.
- Establish a minimum viable product
Now that you have selected the CMS and right features for your site, you may be tempted to switch to running with your vision and tailoring your site. For these reasons only, it is worth considering creating an MVP version (or minimum viable product) of your eCommerce site before it is taken to the next level. When you have many great ideas for your site, start with your MVP and test your initial idea with your customers.
- Hire an eCommerce web development team
With the original plan to build your eCommerce site, it is time to appoint an eCommerce web development team. Since most web development teams specialize in creating that framework, the type of team you choose will largely depend on the CMS you choose.
How can we help?
Starting an eCommerce website is a great way to give your products online exposure. Not only is the potential outreach unlimited, but the sector is likely to gain momentum in the near future.
PixelInfinite helps you stand out from the crowd and reach your target audience. While the traditional approach evolves to allow customers to choose from a variety of templates to express their services, our web design and development services have changed to a different scope. We can customize the site according to the needs of our customers to provide real-world business snapshots.